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Restaurant Menus Should Titillate The Taste Buds
When people go out to eat, their number one priority is to enjoy a good food. It's all very well if the restaurant is cozy and comfortable, with polite servers rushing around, but if the food isn't up to scratch, they won't be happy. One of the best ways to whet the appetite of a patron is to present him or her with a nice looking menu. Restaurant menus say a lot about any eating establishment.
Article Source: TravelFreeGuides.com
If you own a restaurant, be it a classy establishment or a casual burger joint, you must be able to produce a menu that will make your patrons want to eat your food. Just think from your own experiences of eating out - if you see a menu that sounds and looks appetizing, you will feel confident that the food is going to be good. Quite the opposite if the menu is uninspiring.
If you run a family oriented restaurant, you should consider printing a separate menu for kids. This is always a hit with families because mom and dad know that the portions and prices are smaller! And don't forget about elderly folk who may battle to read fine print. Your menus should be easily read and understood by everyone who visits your restaurant.
Use fonts that are in keeping with your restaurant's theme. For example, if you own an upper class restaurant that serves exclusive cuisine, you may use curly, elaborate text. But a family restaurant should have a menu with text in trendy, bold and easily read fonts. Kids' menus should be fun to look at.
The traditional way to list the items on a menu are the various groups, i. E. Appetizers, beverages, entrees, side orders and desserts. Many restaurants will group specific types of food on their menus. For example fish dishes, meat dishes, chicken dishes, seafood dishes, pasta dishes etc will all fall under separate listings.
If your restaurant is open all day, then it's a good idea to have three sections on your menu - one for breakfast, one for lunch and one for dinner. Photos and illustrations look really great on any menu, but it is advisable to hire a photographer who is experienced in food photography to take the pictures.
Menus for more formal restaurants should contain more words and fewer illustrations. There should be a detailed description of each dish and how it is cooked - baked, flame-grilled or fried. To add a further touch of class include a section under a heading 'Chef's recommendations'. Another tasteful touch is to present the menu inside a hard book like folder.
If you have some graphic design knowledge, you can create your own menu on your PC. But if not, rather get a professional designer to do the job. Whoever does the design should be imaginative and creative, but the main objective is to design a menu that looks appropriate for your type of restaurant.
When you place your menu on the front window of your restaurant to attract passers-by you must happy with the way it looks. Don't bore people with long-winded explanations about every dish, but give enough information so they know what to expect. Finally, don't overprice your meals; every patron is after the same thing - value for money.
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by: Adriana Noton
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Date: Wed, 6 Jan 2010 Time: 6:42 AM -
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